Our Story
Built by creators, not ad tech. Razebait grows audiences first, then invites brands in as co-owners of the moment. Brands plug straight into these audiences, no cold starts. We co-produce the story, publish across our network, and optimize in real time. You bring the product; we bring the demand.
Co‑Founders
Siblings Anjali and Ansh cracked retention on a tiny gaming channel, then scaled the playbook into Razebait. They co-produce with brands to make native content, place it where fans already are and drop stories straight into those communities. We make stuff people rewatch.
Our Team
Team Razebait a hard-working, scary-smart crew of creators, analysts, and storytellers who predict what will hit. We don’t chase trends; we surface them. When this crew locks in, it’s majestic: scripts snap, edits sing, thumbnails stop thumbs, and dashboards climb. Just people who love the work and deliver.